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SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI RISING GLOBAL ADVERTISING Elizabeth Susanti Gunawan Serat Rupa Journal of Design Abstract Many global advertisements are created homogeneously to emphasize the same brand positioning.
Blogs, Podcasts, and RSS. Join or Donate to SPN. Associate Director of Analytics and Research. PhD in Social Psychology from Pennsylvania State University, 2011. Talk presented at the Society for the Psychological Study of Social Issues, Portland, OR. Emotion, Mood, Affect.